10 Common Characteristics of Successful Home Business Entrepreneurs

10 Common Characteristics of Successful Home Business Entrepreneurs
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entrepreneurEntrepreneur Magazine published an article titled, 25 Common Characteristics of Successful Entrepreneurs.  This is a great article and a great list; I highly recommend reading it.


After reading the article and thinking on it for a little bit, I wanted to share my thoughts on the 10 most important characteristics of successful home business entrepreneurs from this list.


this isn’t to say the other 15 characteristics listed in the article are not important. I’m just pointing out the characteristics I see most often in the home business entrepreneurs that really find financial success in their business.


1. You take what you do seriously. I know I’ve brought this up on blog posts before, but it is a really important point. There are people, who think being a home business entrepreneur is a walk in the park. They buy a system and wait for the check. When the check doesn’t come they get angry and blame the system or the person they bought it from. Hence the angry emails I get from time to time. If you are going to succeed as a home business entrepreneur, you have to be fully committed to the business.


2. You are able to ask for sales. You can put the best possible content out there, but if you do not ask for the sale, people aren’t going to be inclined to buy. This is why you are supposed to end your blog posts with a call to action. If you do not specifically ask people to do something, they aren’t going to do it.


3. You remember it’s all about the customer. This is not the same as saying the customer is always right. As anyone, who has been in business for more than a few days may attest to, the customer is not always right. Sometimes the customer is wrong and mean about it. What this actually means is that you need to tailor your business and marketing to the needs of your customers. Additionally, you need to make sure the customers feel they are getting value out of your product. Running a business blog is a perfect example of this. Although my goal is that people who visit my website will also buy one of my products, I strive to offer valuable content regardless of whether the reader becomes a customer.


4. You get to know your customers. Giving your customers a level of personal attention will help promote ongoing business. If the customer feels they are just an order number to you, they are going to start looking elsewhere. You don’t need to dedicate hours of your time to each customer; that would be unrealistic. However, you can thank them for their business. When they email you a question, you can respond in a reasonable time.


5. You become an expert. People don’t want to buy from someone who knows just enough about his product or industry that he can create a nifty looking website, and it won’t take long for readers to figure out you have no idea what you are talking about. Does anyone watch Shark Tank? It’s a fun show…anyway, entrepreneurs have to go “into the shark tank” (i.e. a room full of wealthy investors) and convince them to invest in the company. The investors will ask a wide range of questions, and if the entrepreneur can not answer questions about his or her own business or industry, they are quickly ripped apart. You need to know your stuff.



6. You invest in yourself. As an entrepreneur, you can never stop learning. You should constantly strive to learn more about your specific industry, but also business in general. You can always learn more about marketing, social networking, etc. You can gain knowledge through industry publications, marketing books and journals and really awesome websites like mine. You can also attend seminars and workshops. You know I regularly attend seminars; they are ideal for learning new things, and they are a great networking resource.


7. You are accessible. Make it easy for customers to connect with you through your website, email and social media. Make sure all the information a potential customer would need to make a decision is on your website. If you make it difficult for people to buy your product, they won’t. Also, being accessible will make you more trustworthy. Customers want to know they can contact someone, if they have a question or if they are not happy with a product.


8. You sell Benefits. I know I’ve talked about this before. You need to know you are not selling a product; you are selling the benefits your product provides. If you are selling people on the benefits, you are going to have more sales and higher sales than if you simply try to sell your product. Customers want to know how their lives or business will be improved if they buy a new product; that is what you need to sell them.


9. You know how to delegate. This is probably one of the hardest but most essential characteristics. Successful entrepreneurs know not to burn themselves out trying to do everything. Now, if you are new to the business world, you may be thinking you can not afford to outsource anything. However, if you truly examine how much you pay for a service versus how much time it takes for you to do it yourself, you find you are actually losing money trying to do everything.


10. You follow-up constantly. Successful entrepreneurs understand that the sale is often not made during the first contact. You need to be willing to consistently and constantly follow-up with customers and potential customers. I once hosted a webinar for roughly 25 people. As of the end of the webinar, I had zero sales. However, the next day, I called all 25 people to follow-up with them and see if they had any questions about what was covered in the webinar; this resulted in $6000 in sales.


So there you go…my thoughts on the top 10 common characteristics of a successful home business entrepreneur. There are a lot of things that come together to help someone become successful.  Understanding what makes some people successful and others not, will help you to model your business and activities off those that are successful.


As Always…

1. PLEASE leave a comment below and let me know your thoughts.

2. PLEASE pass this on to any other home business entrepreneurs you know (facebook friends, twitter friends, etc) if you think it might help them.

Here’s the Link: http://www.renegadesuccess.com/10-common-char…-entrepreneurs/


To YOUR Success,

Devon Brown


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About Devon Brown

From over $40,000 in debt (and bankrupt at age 23, to now doing over $1-Milion in sales per year, Devon Brown (creator of RenegadeSuccess.com) enjoys teaching internet home business entrepreneurs the short-cuts he wishes he knew about when he first started. For free video advice that makes learning internet marketing FUN & SIMPLE, be sure to follow Devon on Facebook

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1 Comment
  1. The fact is that not all businesses are going to work well as home-based businesses, and some won’t work at all. You are not going to be able to start a manufacturing business in a residential neighbourhood, for example, and any business that involves a lot of clients coming and going is sure to upset the neighbours.

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