Understanding Google’s New Hummingbird Algorithm

Understanding Google's New Hummingbird Algorithm
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Google hummingbird

freedigitalphotos by Michael Elliot

Have you heard the news?


Hummingbirds aren’t just really cool little birds that can fly backwards anymore.


Earlier this month, Google introduced its new algorithm they’ve named hummingbird. This new algorithm is designed to better understand conversational phrases; opposed to simply keywords. It also remembers keywords throughout a search session.


These changes are in response to the increased use of voice recorded search requests through mobile devices. Traditionally, people have learned to type in searches using only keywords. However, that is not how people speak. This means when people are using the voice command on their phones to do searches, they are using complete statements or questions.


If you want to read more about the specific changes and differences between this algorithm and its predecessor, I highly recommend Why Google’s New Hummingbird Algorithm is Good News for Serious Content Creators by Eric Enge. He does a great job explaining it for people, who may not be technologically minded.


What does this mean for internet marketers, bloggers and other content creators?!?


Simply put, it means you need to focus more on becoming an overall authority than pumping up and promoting each individual article. Previous updates have hopefully taught most content creators to stop cramming their articles with keywords in the hopes of getting high rankings. However, this new update will challenge content creators to ensure their keywords are used within a purposeful context.


When presenting a search list, the hummingbird algorithm will be looking for content that answers the question being posed. For example, if the search question is “How can I build my email list?” The searcher will not just be presented with a list of articles containing the keywords “email list.” Instead, the searcher will be presented with articles that talk specifically about building an email list.


This is why you need to focus on becoming an authority within your niche. The content you create will need to be focused on providing solid information and address questions and topics that people within your niche are interested in reading. Hopefully this isn’t too much different from what you were doing before.


For more insight on how to become an authority within your niche, read 7 Factors in Becoming an Authority by yours truly. In addition to helping you gain ground with Google, establishing yourself as an authority enables you to build greater credibility. However, it also comes with greater responsibility. If you convince readers you are an absolutely reliable source of information, you need to live up to that reputation.


As Always…

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To Your Success,
Devon Brown 🙂

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About Devon Brown

From over $40,000 in debt (and bankrupt at age 23, to now doing over $1-Milion in sales per year, Devon Brown (creator of RenegadeSuccess.com) enjoys teaching internet home business entrepreneurs the short-cuts he wishes he knew about when he first started. For free video advice that makes learning internet marketing FUN & SIMPLE, be sure to follow Devon on Facebook

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