Content is so important for internet marketing, you need to make sure your content is accomplishing all the goals it needs to accomplish. This is true regardless of whether you content is written, video, or image based.
The goals of your blog content are to grab readers’ attention, keep there attention long enough to read/watch the content, and inspire them to respond appropriately to your call-to-action. Accomplishing these three goals will enable you to grow you email list, grow your overall following, and work to develop relationships with your readers.
Just as there are three goals, there are three essential parts of a blog that will allow you to accomplish those goals. Without these three elements, your blog will get lost in the internet abyss.
Here are the 3 essential elements of a blog.
1. Headline. The headline for each page needs to grab the reader’s attention and urge them to pursue the page further. Whether it is an article to read, a video to watch, or simply a series of images to look at, the headline is what needs to get their attention.
The headline needs to be big and bold. There should be no doubt as to where the headline is. The headline certainly should not blend in with the text around it. The headline should also be hyperlinked to the page, so if the reader clicks on the headline from your homepage, they will be instantly transported to the right page.
The headline should also be shown with an image. Images get people’s attention and they get results. Even if the words of your headline aren’t enough to get a reader’s attention, the image may be. This is also true for sharing your content through social media. Sharing a blog post through social media with an image will get more attention than without.
The headline needs to provoke a healthy level of curiosity. Headlines can be funny, interestingly vague, direct and detailed, or controversial. Play around with your audience to see what kind of headline gets the most attention. Also, it’s a good idea to change the headlines up once in a while. Readers may get too use to how you write your headlines, so even if they are eye catching to new readers, your loyal readers are less intrigued.
For example, if your headlines are usually direct and detailed like “3 Things Your Blog Needs” switch it up by posting a really vague headline like, “I Made a Huge Mistake.” Readers will see that and wonder what you did wrong.
2. High Quality Content. The second essential part of a blog page is content, but not just any content. You need to provide content that is interesting, high-quality, persuasive, and honest. Once finished taking in your content, you want readers to feel they know you a little better, they trust you a little more, and they are excited by what they learned.
Creating consistently high-quality content can be time-consuming. You can choose to only post new content on certain days of the week, or you can provide some high-quality quick content. High quality does not need to be really long. You may think of a short but amazing tip to share with your readers. You don’t need to turn that tip into a 700-word article or 10-minute video. You can share it as a quick tip…short article or short video. Start by telling your subscribers that today’s post is super short but super important.
Now, if you’re new to the business, you may not feel very confident about regularly creating high-quality content. I created a video post about this recently titled, The Fastest Way to Add Great Content to Your Blog If You’re NOT a Guru. If you feel you’re in this group, please take a minute to watch the video. I really think it will help you out.
3. Call-to-action that accomplishes your goals. Number three is a trick because it actually has two parts. Your blog needs to have a call-to-action…that accomplishes your goals. It’s not enough to just have a call-to-action at the end of each post. You need to have a set goal in mind for your post and your readers, and your call-to-action should lead them in the direction you want them to go it.
Some of you may want readers to opt-in to your email list. Some may be looking to grow their social network, while others may be more interested in getting readers to request a copy of your ebook. Obviously, growing your email list is an ultimate goal for internet marketers. However, there are so many more specific goals you can use a call-to-action to accomplish.
For example, offering a free ebook is a great way to get people to subscribe to your list. However, it’s also a great opportunity for readers to get to know you better, to get a clearer picture of your expertize, to gain more trust in you, and for you to establish yourself as an authority within your niche.
1. PLEASE leave a comment below and let me know your thoughts.
2. PLEASE pass this on to any other home business entrepreneurs you know (facebook friends, twitter friends, etc) if you think it might help them.
To YOUR Success,
Devon Brown 🙂