Unless your blog is performing at its optimal level, you may be looking for ways to improve your blog. While, generally speaking, there are a wide variety of ways to improve your blog, it really depends on what your blog’s weaknesses are.
There are 3 common problems that often cause blogs to not perform at their optimum level. Each of these problems have a relatively simple solution. SO the first thing you need to do is identify your blog’s weaknesses. The second thing you need to do is take specific actions to directly address the identified problems.
Problem 1: You write too much.
Blog posts need to be reader friendly. While long blog posts can be easy to read and full of great information, they can also be wordy and pointless. Your sentences should be short and concise, opposed to overly long and complex. Your paragraphs should be short and addressing single issues. Short paragraphs also enables you to put a lot of white space in your blog posts, which makes them more reader friendly.
In addition to making it easy to read, you also need to make sure what you’re writing is actually relevant to the topic. Examples and stories can help make a point, but if you go off on tangents that aren’t solidly tied back to the point of the article then you are just wasting your readers’ time. This will cause them to lose interest half-way through the article or it will cause them to stop visiting your blog.
There is a really simple way to fix this problem, first you need to simplify your article topics. If you are trying to cover too much information, naturally your articles are going to be too long. If your topic ideas are really complex, take each one and break them into 2 or 3 smaller topic ideas. Then you can get 2 or 3 articles out of one basic topic idea.
The second thing you need to do is focus on shortening your paragraphs. The best way to do this is to actually create an outline prior to writing your post. This will create a map for your to follow while writing. It also gives you the opportunity to actually organize your thoughts before spending time writing only to rewrite or reorganize half the article. Finally, once you have a completed draft of your article, read through it and cross out any unnecessary statements. Read it with the readers’ perspective in mind.
Problem 2: You write haphazardly.
What does this even mean?!? Creating blog posts is often the result of inspiration. Something happens to you or around you that inspires you to create a post with information you want to share with others. While this isn’t bad, it is hardly consistent. You might write one post this week, five posts next week, and zero posts the following week. This happens because you are only writing when you feel inspired.
In order to fix this problem, you need to create an editorial calendar. This will provide pre-selected days that you will publish new content. On your editorial calendar, you should include topic ideas for those days. That way, if you are feeling inspired to write something, you can. However, if you aren’t feeling inspired, you already have a topic idea ready for you to write on. This will prevent you from wasting time sitting at your computer wondering what you should write about. Creating and using an editorial calendar will save you time and energy and it will improve the quality and consistency of your blog.
Problem 3: You Don’t Provide a Call to Action.
You may be writing the best content your readers have ever found on the web, but if you aren’t asking them to opt-in to your email list, you probably have a pretty low conversion rate. Having a clear call to action is essential in order to have a success blog. Your call to action can direct readers to your opt-in page, your social media page, or any other page you want your readers to go to. This really depends on what your goals are for the blog.
Your call to action can be a call-to-action button, or it can simply be a link included in the text. The important thing is that it is clear and direct. You need to tell your readers exactly what to do and how to do it. Never assume your readers will know what to do next. Adding a clear call to action is a simple but very effective way to improve your blog.
1.) Feel free to comment and/or like this blog post using the social media tools on this page or using the comments section below!
3.) If you haven’t already, please “like” my fanpage. Here’s the link: https://www.facebook.com/TheDevonBrown
To Your Success,
Devon Brown 🙂