5 Essential Steps to Creating Your Brand

5 Essential Steps to Creating Your Brand
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logo1Creating and growing a brand for your business is essential for a couple different reasons. First, you want people to know what your business is about as quickly and with as little effort as possible. The more effort it takes to understand or recognize your business, the less people will bother trying.

 

The second reason it is essential to build a brand is differentiation. When you are in a niche with thousands of other companies offering remarkably similar services or products, you need to find a way to stand out from the crowd. One of the best long-term options for differentiation is branding.

 

Think of your brand as your company’s identity; it needs to reflect your core message and it needs to be consistently communicated across all platforms. According to the American Marketing Association, a brand is a “name, term, design, symbol, or any other feature that identified one seller’s good or service as distinct from those of other sellers.”

 

Take a look at Renegade Success, if you haven’t noticed already, I’ve branded my company with my image. When you go to the website, you see me. Go to my Facebook or Twitter page, and you’ll see me. I am the star of all my video posts, and I regularly post pictures of myself at various events.

 

Despite what some may think, I don’t do this because I’m conceited and want people to look at pictures of me all the time. I do this so people recognize me. They associate my face with my company and my products. This allows people to feel like they know me on some level. I’m not some strange guy/possible scammer on the internet. No! I’m Devon Brown…that funny renegade guy in the videos that talks about being sexy and awesome all the time. I have essentially branded myself. There are pros and cons to branding yourself, but that is a discussion for another day. Today I just want to focus on the five steps to creating your brand.   Here are the five steps you should take when creating your brand:

 

1. Name of your company/website. The name of your company/website needs to be descriptive of what you’re doing, but it also needs to be searchable, easy to say, easy to spell, etc. You want a name people will remember after they hear it the first time. Picking a great name is the first step you should take when creating a brand because it will influence everything else you create.

 

nike swoosh2. A logo. You don’t HAVE to have a logo, but they certainly don’t hurt. The great thing about logos is that they can be used to identify your company without having to use text. For example, Nike can put their swoosh on anything from socks to Frisbees and everyone who sees it will know it is a Nike product. Sometimes they pair the swoosh with their tagline “just do it” sometimes they don’t; it doesn’t matter. People recognize both the logo and the tagline separately.

 

3. Tagline. This can be more of a slogan that goes along with your name or something you include with your correspondence. For example, I end all my posts with “to YOUR success.” This tagline reiterates my overall message. I’m here t help you make money. I’m working for YOUR success. It is through YOUR success that I find success. It’s the circle of (business) life. Having a tagline also creates consistency across the board.

 

4. Content. Your content includes your written posts, videos, images, social content, etc. Anything that is dispersed out into the world with your company name or logo attached should be reflective of your brand. You don’t want products or information out there that reflects negatively back on you. This is one reason there are so many laws out there to protect brands. Bad content or misuse of a brand can really damage the brand. You need to control all content that is associated with your brand. Be sure that all content created and attached to your brand is consistent with the brand you are creating. It takes very little to destroy a brand’s reputation.

 

5. Personality. You may have noticed, I have a pretty big personality. I’m not afraid to be loud or goofy. I’m certainly not afraid to make mistakes or fumble my words. I have let my natural personality be a part of my business’s brand. You don’t have to be like me to have personality. You just need to be authentic. Your personality needs to go along with the brand you have created. If the two don’t mesh; consumers will see the disjoint.

 

That’s it! That’s all it takes…name, logo, tagline, content, and personality. However, possible the most important thing is consistency. Consistency is the glue that holds all these elements together and allows them to become your brand. Once you create a name, logo, and tagline, they should be included in everything associated with your company. Your content and your personality need to remain consistent across your website, blog, social networks, etc. When people see inconsistency, especially with content and personality, they assume you’re a fraud.

 

Good Luck!

 

As Always…

1. PLEASE leave a comment below and let me know your thoughts.

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About Devon Brown

From over $40,000 in debt (and bankrupt at age 23, to now doing over $1-Milion in sales per year, Devon Brown (creator of RenegadeSuccess.com) enjoys teaching internet home business entrepreneurs the short-cuts he wishes he knew about when he first started. For free video advice that makes learning internet marketing FUN & SIMPLE, be sure to follow Devon on Facebook

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