5 Ways to Engage Your Blog Readers

5 Ways to Engage Your Blog Readers
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engaging your blog's audienceAs a work at home entrepreneur, your blog helps you engage with your audience. It shows people what you know, and it demonstrates your willingness to help them.

 

It is important to engage your audience through your blog. You want your readers to post comments, start conversations, and participate through your social media. Basically, you want to know you are connecting with your readers. Some people refer to this as the “X” factor.

 

For anyone who has followed my blog for more than 30 seconds or who has watched one of my videos, you have a sense of who I am. I want you to succeed in your home business, and I try to help by offering you honest and helpful information through my blog. BUT I also crack jokes, use crazy comparisons, tell stories about myself and people I’ve worked with.

 

Don’t be afraid to share quirky personal information. My readers should all know I plan to marry Lolo Jones. This isn’t pertinent to my business. This information isn’t going to help you in your business. BUT I like talking about her…why not? She is amazingly talented and beautiful.

 

You want your readers to feel they can relate to you on some level.

 

Here are 5 ways you can engage your blog readers.

 

1. Write like a Friend – While using your business voice may make you sound professional, it isn’t how you would talk to your friends. In order to engage readers, they need to feel open to making a comment or a joke like they would with a friend, opposed to a business professional or a company representative. Here are some simple ways to make yourself sound more casual in your writing:

 

• Pretend you are writing an email to a friend you are trying to help.

 

• Write as if you are speaking…use short sentences, start your sentences with “and” or “Because.” Although quality grammar is important, don’t focus so intently on proper grammar and form that your articles sound tense or forced.

 

• Write in first and second person, opposed to third person. Use “I” and “you” when addressing your audience or telling a story.

 

• Ask your readers questions.

 

You want your personality to show through your writing. For example, I frequently use the adjectives “awesome” and “sexy” to describe nearly everything. I know these adjectives don’t always fit what I’m describing, but they are the words I use, and they are the words my readers have come to accept.

 

When you are done writing, read your blog post aloud, or have someone read it to you, so you can just listen to it and decide if it sounds like something you would say.

 

2. Tell Stories and Use Analogies – you may have noticed that I tell a lot of stories in my videos and blog posts. I’m doing this try offer you real-life examples of what I’m saying, as well as other people you may be able to relate to.

 

You can tell personal stories, success stories, stories about other clients, emails you received, or even stories in the news that you found interesting. As long as you can give that story a point and make it sound interesting, it will work to engage your readers.

 

engaging your blog's audience3. Inspire your readers – My audience is home business entrepreneurs. My goal is to inspire you to want success, to believe it is possible, and to work your butt off to make it happen.

 

First and foremost, in order to inspire your readers, you need to be positive. What if I made a video and told you that if you attempt to become a home business entrepreneur, you are probably going to fail, so you’re better off just doing what you’re doing? You probably wouldn’t follow me. You would either accept my advice and let go of the idea, or you would go back to Google and find a more inspiring entrepreneur to follow.

 

You can inspire people, regardless of what industry you’re in. You might be sitting home thinking “Devon, I sell soap…how am I suppose to inspire people?” You need to decide what you are really selling. Everyone and every business is selling a feeling, a feature or a lifestyle…the product is incidental.

 

For example, you aren’t selling soap. You are selling soft skin and a refreshing feel. Franklin Covey isn’t selling day planners; they are selling people the belief that they can be organized and more efficient.

 

You want to inspire people to reach higher.

 

4. Create a common enemy – Let me be clear, creating a common enemy does not mean picking a person you don’t like and getting everyone on board.

 

For me, the enemy is not trying. As I have mentioned in several posts before, it drives me crazy when people don’t try and then blame the system or the economy or the experts they half listened to.

 

I firmly believe anyone with the fight motivation and the drive can become a successful home business entrepreneur. It is not an easy position. As an entrepreneur, I have worked crazy long hours and experienced plenty of sleepless nights before finding success. It does not happen overnight and you can not just buy a system and then expect money to start appearing in your bank account.

 

Now, you don’t have to agree with me. BUT this is my position and those that do agree and those that see my point of view are going to relate to me and what I am saying. They are going to work hard because they believe not trying is the enemy.

 

5. Be interested – while providing interesting content is important, it is equally, if not more important, to be interested in your readers. I genuinely want to know when my readers are finding success. I frequently encourage people to write, email me, or post to my Facebook page their successes. Yes, I’m in a business to make money, but that doesn’t mean I don’t care. Show your readers that you care if they like the information you are providing. You care if they are successful, and you care if they have valuable information they want to share with you.

 

It doesn’t take much to show people you are interested in their business and their success.

 

These are just 5 simple ways to engage your blog readers.  Engaging your readers will make the conversation more interesting for everyone, and it will provide you with insight into what topics your readers want to read more about.

 

AND as always…

1. PLEASE leave a comment below and let me know your thoughts.

2. PLEASE pass this on to any other home business entrepreneurs you know (facebook friends, twitter friends, etc) if you think it might help them.

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About Devon Brown

From over $40,000 in debt (and bankrupt at age 23, to now doing over $1-Milion in sales per year, Devon Brown (creator of RenegadeSuccess.com) enjoys teaching internet home business entrepreneurs the short-cuts he wishes he knew about when he first started. For free video advice that makes learning internet marketing FUN & SIMPLE, be sure to follow Devon on Facebook

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16 Comments
  1. Devon,

    As you usually do, use common sense approach to educating
    your readers . The content is well organized & easy to read.

    The 5 ways are good reminders for beginning bloggers
    or the experienced
    Thank you for your time
    Carl
    http://easymoneyinternetnow.com

    • 9:55 pm on June 6, 2013

      Thank you! I work to present material in a way anyone can understand and learn from it.

  2. Hey Devon, good to hear from you again. I couldn’t agree more. I am learning or attempting to do so on my own blog. Thanks for sharing.

  3. 11:56 am on May 26, 2013

    good job all

  4. 4:11 pm on May 26, 2013

    its ALWAYS GOOD TO Hear positive things in a not so positive arena.Some very good tips and we all need reminding now and then! THANKS a MILLION AND KEEP THEM COMING! HAPPY TRAILS

  5. 7:16 pm on May 26, 2013

    Hello Devon I think that was so helpful and later in the future I will be one of those success stories you tell about. Thank you for everything

  6. Sexy as usual Devon! Thanks for the inspiring words. I couldn’t agree more with your enemy. I have earne everything I have gotten in life and will make it big in this IM adventure.

    • 9:58 pm on June 6, 2013

      Haha..thank you! I actually don’t know how not to be sexy 🙂 You have a great attitude!

  7. 1:10 pm on May 31, 2013

    As usual, inter,esting and very useful advice or suggestions from you, Devon. You really know how to connect

  8. Y’know something Devon?

    I’ve always enjoyed your videos, but this post was one of the most informative I’ve ever read. It tells it all.

    People are people, and need to know that they are dealing with friends, so the more they know about you, the more trust they can have.

    Thanks for the best I.M. lesson ever…

    • 10:01 pm on June 6, 2013

      Thank you so much!! Just as I talk about in my blog, I depend on my readers to know what topics and information is really wanted and needed. Thank you for your positive feedback, and I’m sincerely glad I’m able to help.

  9. 1:25 am on September 12, 2013

    thank you again,I have seen your videos and read your posts. and
    you always give information that can be used. I hope you never stop
    looking out for the other guy. thanks

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