The size and quality of your email list are essential to your success as an internet marketer. Your list is your pool of buyers, but it is also your dedicated audience. They are the people that read the articles you send them, and they visit your website. They are your captive audience.
One of your goals when creating web content should be to increase your email opt-ins. There are a variety of ways you can do this. The most obvious is through a carefully crafted call-to-action. To learn more about creating an effective call-to-action, read my article How to Use Call-toAction Buttons more Effectively.
Aside from your call-to-action, there are 5 simple things you can do to increase your opt-in rates. Each of these are simple changes you can make to your writing. You may already be doing some of these, and if you are, AWESOME! Keep it up!
These are really simple…
1. Offer Social Proof. This means letting people know they aren’t the first. People are naturally weary of being the first to do something. Present your email list, newsletter, ebook, or whatever you are promoting to get people to opt-in as something that thousands of people have already taken advantage of. This gives visitors the assurance they need to opt-in.
2. Don’t JUST write for your audience. Some people write directly to their audience while others focus solely on SEO and write for the search engines. In order to be truly effective and increase your opt-ins, you need to focus on both, simultaneously. You need to write for search engines in order to attract more people to your website, but you also need to write to your audience in order to get visitors to want to come back and follow you.
3. Create urgency. I’ve discussed this before. You need to use words that will create a sense of urgency. You want people to feel they need to sign up today or they might be missing out on something important. You can say things like “limited time only” or something as simple as “Join NOW.” You want visitors to feel the importance of opting in right away.
Another way to do this is to create scarcity. For example, if you are offering a free report, you can say something like “FREE report for the first 500 people.” Once you have 500 people sign up, you can change your free offer to a free ebook or newsletter, and then offer the free report again in a couple months. Once again, use your words to let people know now is there chance if they missed out on the free report last time.
4. Tell a great story. You know I love telling stories. Telling stories does a few things. First, it lets your audience get to know you quickly. Telling a story gives people a sneak peak into you as a person, as well as what experiences you’ve had in the business. Visitors are more likely to trust you faster when you tell stories, opposed to simply touting all the things you know and how smart you.
5. Create a landing page. A lot of people simple have a opt-in box on their home page or at the bottom of their blog posts. However, you should create a email list landing page. Create a sales page to promote what you are promoting; whether its your email list, a free report, newsletter, or ebook. Even though you are giving it away for free in exchange for their email being added to your list, you still want to sell your visitors. A lot of people are hesitant to provide their email address for anything because they are already overwhelmed by the amount of junk mail they receive on a daily basis.
These are 5 simple things you can start doing right away. Although you may not seen a dramatic increase in opt-ins overnight, consistently employing these 5 tactics will increase your email opt-in rate over time.
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