Time Management is hard enough for a lot of people, but then when you add social media to the mix, time management often goes right out the window. It’s easy to get sucked into these social networks and lose hours of time each week. While you might feel like you’re working, you are actually getting very little done because you’re letting yourself get side tracked by pictures of what people are eating for dinner, endless amounts of inspirational quote posters, and Farmville.
The key to being productive while utilizing social media is learning how to manage your time while online. Here are 10 simple steps you can take to improve your social media time management.
1. Have a plan. Just like everything else in your business, you want to have a plan before you start doing stuff. Without a plan, you may end up wasting a great deal of time and energy on activities that do nothing to promote and grow your business. If you’ve already started without a plan, it’s okay. Take a moment to create one now.
2. Set goals. What do you hope to accomplish with your social media? You can use social media to increase your reputation. You can use it to get your name out, promote your articles, and more. Although your end goal is always to increase sales, there are a variety of ways social media can help you do that.
3. Don’t try to be perfect. Although glaring grammar errors and spelling mistakes are distracting and should be professional, no one expects you to be perfect all the time. Trying to be perfect will waste a great deal of time.
4. Focus on what you already know. If you are already familiar with Facebook, work on growing your Facebook page first and give yourself time to learn how to use Twitter effectively. For the social media networks you aren’t familiar with, learn them one at a time. Don’t overwhelm yourself by trying to learn everything in a weekend.
5. Be Consistent. Social media isn’t like college classes, where you can just show up when you feel like it. Once you start, consistency is essential. You should be posting everyday. Now, we all know things happen; days get away from us. Sometimes its family, illness, car problems…whatever. Missing a day once in a while is not going to kill your business. However, only posting one or two days a week is not going to result in a growing social network.
6. Express your personality. Your social media networks don’t have to be all business. You can let your real personality shine through. Tell jokes, post pictures you think are funny, and make references to your family. Although the overall focus should be your business, it is good to have a mix of business and nonsense.
7. Set time limits. Limit the amount of time each day you spend on social media. We all know how quickly you can lose time on Facebook. You can’t spend 4 hours playing Farmville or Candy Crush and claim you were working because you were logged into your business account at the time.
8. Turn off notifications. Getting notifications on your phone every time someone likes or comments on your statuses can be highly distracting. Plus, constantly getting notifications will make you want to constantly check your social media accounts to see what is going on.
9. Create a weekly or monthly editorial calendar. The farther out you can plan your information, the more organized you will feel. While some of your social media updates will coordinate with what is new on your website, you can schedule out updates, quotes, images and more, so you can update quickly each day.
10. Monitor your results. It is important to understand what is working and what is not working. Monitor your results to see which posts resulted in the biggest reaction from your followers. Pay attention to spikes in people following you and more. Paying attention to what is happening and when will enable you to capitalize on the good and avoid the bad.
These 10 steps are not difficult. Although they may take practice, they can be accomplished by anyone. What is most important is staying focused on your overall business goals and keep in mind that the majority of the things you do should be to grow your business. Learning and embracing time management is an important factor in your business success.
1. PLEASE leave a comment below and let me know your thoughts.
2. PLEASE pass this on to any other home business entrepreneurs you know (facebook friends, twitter friends, etc) if you think it might help them.
To YOUR Success,