When creating new content, it is important to know your audience and create reader-friendly content geared towards your specific audience. In most situations, your content needs to be simple enough that even a newbie can acquire a basic understanding based on your explanation of the topic.
Most of the time, this isn’t difficult. You have a topic you want to write about and you write about it…or make a video…or whatever it is you do.
But…what do you do when the topic you want to discuss is actually a really complex one? How do you break it down, so it’s reader-friendly, easy to understand, but still relays the needed information?
Well, there are a few ways to go about this…
1. Know the topic completely. The first and arguably most important thing is to know the topic insight and out. If you have trouble fully grasping the topic, there is no way you are going to be able to explain it to others in a simple and understandable way. Personal knowledge is the absolute first step to writing complex content.
2. Have someone who knows knowing about the topic read your draft. Pick someone you can trust to take this task seriously, and it has to be someone that isn’t already knowledgeable on the topic. Have your chosen person read a draft of the article you wrote, and then ask you questions that will help clarify the topic for them. Use the questions they asked as a basis of the information that you still need to add to the article.
3. Use simple analogies. I love using analogies, metaphors, examples, personal stories, hand-drawn pictures, and whatever else I can come up with to explain things. People tend to understand these better than straight forward instruction or text. Just make sure your analogies are simple and straight-forward. You don’t want your analogy to make the topic even more confusing.
4. Avoid using jargon. Every professional has its own jargon, and those in the know you can jargon without thinking twice because they know what it means and they assume the person they are talking to also knows what it means. However, if you are explaining something to someone, who may or may not know what it means, you are only going to confuse them more. The other option, which is the one I usually opt for, is explaining jargon as you go. I’ll use a word, and then quickly explain what it refers to. This compounds the learning because the reader will be learning about the topic, while also learning the proper use of professional jargon.
These four steps will help you break down complex information into bite sized pieces and create great content. It is important to remember that you too were once brand new and thirsting for information. Think of times when you were reading articles or watching videos thinking “What the hell is he talking about?” Take those experiences and channel them into your writing. Write for someone who is still learning. However, don’t water down the actual information. Make sure all of your content is information-rich and provides value to those reading it.
1. PLEASE leave a comment below and let me know your thoughts.
2. PLEASE share this article with your internet entrepreneur friends!