Pinterest is one of the newest players in the social media arena, and it is growing quickly. With millions of people joining, learning how to make money on Pinterest is an important part of your social media marketing. For those of you unaware of how Pinterest works, you create digital idea boards. You can create as many boards as you want, and you can pin as many items to your boards as you want. It is a digital version of your old cork boards.
Each pin needs to be an image, and the image is linked to the webpage where the image was found. Any webpage with an image can be pinned. This allows others to see your pins, repin them, and then have access to the webpage.
Pinterest gives you the opportunity to get links to your website out there for others to find. Although it is not difficult, you do need a game plan. Here is a 5-step plan to getting started using Pinterest to make money.
1. Set up a Pinterest account. You need to request an invitation in order to set up a Pinterest account. This sometimes takes a couple days, so if you do not already have an account, do that now. You can also have someone you know, who is already on Pinterest send you an invitation.
2. Create boards. You want to start with 5 to 10 boards. One of the boards should be your niche, and the rest should be on topics that are generally popular with a large number of people. For example, you can have boards for DIY, recipes, inspiration, etc. The more topics you cover, the more people you will have the potential of reaching.
If you only pin things related to your niche, you will not success because you won’t be reaching the masses, and people will recognize the fact you are on Pinterest solely for self-promotion.
When you have multiple boards with popular topics you are more likely to have your pins repinned, which means more people will be exposed to your boards and your profile. This is how you reach the masses and get them to follow you. Pin images, articles, and items that are relevant to the topic. Much like other forms of social media, it is important to engage people and to put things out there that others can identify with.
3. Start following people. There is no limit to who you can follow or how many people you can follow. Start by following people with boards similar to the boards you created and people who have pinned things related to your niche.
When you follow someone, go to their list of people they follow and follow them too. Similarly to other social media platforms, people will follow their friends. If you start engaging with a group of people that all know each other, you will increase your legitimacy.
4. Build your boards. When you like and repin other people’s pins, those people can see your activity, which will lead many of them to looking at your boards and following you. You should start by pinning roughly 15 items to each of your boards. Then as you see things that you like and relate to one of your boards, you can repin it.
5. Start making money. Now you might be thinking; “this is all well and good, but how do I use this to make money on Pinterest?” Simple, the pins allow you to lead people to any website you want.
It is important to note that Pinterest will delete affiliate links, so you can not send people directly to affiliate pages. However, you can send them to a website with your affiliate link or opt-in box. Because any webpage with an image can be pinned, you can pin several articles that lead people to your affiliate link or opt-in option.
Used as part of your overall social media marketing campaign, Pinterest can enable you to reach more people and make more money through your website and affiliate links. Once you have your account set up and your initial boards are in place, maintaining your Pinterest page will require only a few minutes each day. With just a few minutes a day, you can make money on Pinterest.